BA BA ROLLS

Ba Ba Rolls brought the food and drinks to 282 Smith St on opening night. Vietnamese flavours, made the way Jenny's family always has.

What's the story behind Ba Ba Rolls? How did it all start?

"BaBa Rolls began with something very simple, family, food, and memories of home. Our family came to Australia from Vietnam over 25 years ago, bringing with us the flavours and recipes passed down through generations. What began as a family passion has grown into BaBa Rolls, a little piece of Vietnam in the heart of South Melbourne Market."

What makes Ba Ba Rolls special, and what do you hope people experience when they try your food?

"Food is never just about eating. It's about memories, connection, and culture. We don't want to change the soul of Vietnamese food, we want to preserve its authenticity while sharing it with Melbourne in a fresh, welcoming way."

What drew you to be part of UBI's opening celebrations?

"What makes this collaboration meaningful is the chance to support the younger generation of Melbourne's Vietnamese community, fashion and food are both expressions of culture and identity. Different generations, different dreams, but the same Vietnamese pride."

Find Ba Ba Rolls at South Melbourne Market, or follow along on Instagram at @babarolls.melb

Also on the night: Nam Nam Alley, Vietnamese beer poured for our guests.